{"id":2674,"date":"2021-06-12T18:15:27","date_gmt":"2021-06-12T12:45:27","guid":{"rendered":"http:\/\/sportscientistsviews.com\/?p=2674"},"modified":"2021-10-13T16:49:13","modified_gmt":"2021-10-13T11:19:13","slug":"identifying-products-sport-industry-conceptual-analysis-sport-marketing","status":"publish","type":"post","link":"https:\/\/sportscientistsviews.com\/old\/2021\/06\/identifying-products-sport-industry-conceptual-analysis-sport-marketing\/","title":{"rendered":"IDENTIFYING PRODUCTS OF THE SPORT INDUSTRY: A CONCEPTUAL ANALYSIS OF SPORT MARKETING"},"content":{"rendered":"

https:\/\/doi.org\/10.17605\/OSF.IO\/XRAZH<\/strong><\/span><\/p>\n

doi\u00a0no.:\u00a0<\/strong><\/span>05-2016-44975451<\/a><\/span>,\u00a0DOI Link ::\u00a0https:\/\/doi-ds.org\/doilink\/06.2021-53568417\/IJPESAS\/V11\/I2\/A2<\/a><\/u><\/span><\/strong><\/span><\/p>\n

\n

Oyebode TundeSamson1<\/sup><\/strong><\/p>\n

\n

Affiliations:<\/strong><\/span><\/p>\n

1 Department of Human Kinetics and Health Education, University of Ibadan, Ibadan. Nigeria. oyebodetunde@gmail.com<\/p>\n

\n

ABSTRACT<\/strong><\/span><\/h3>\n
\n

This paper attempts a conceptual analysis of the term \u2018sport marketing\u2019 as found in literature, to present an argument in favour of a modern view of sport as an industrial concern. By employing the theory of economic production, it shows the clear similarities in operational and transactional conducts between sport and other economic industries. Four research questions were answered in an attempt to accentuate the industrial status of sport within the world economy. Clear demarcation was made to distinguish products due directly to sport, from those of other industries used in sport. In the final analysis, core products of the sport industry were identified and distinguished from ancillary to sport which had hitherto been touted as products of sport.<\/p>\n

\n

Key words:<\/strong> Economic Production, Sport Marketing, Industry, Sport Equipment, Ancillary to Sport.<\/p>\n

\n
DOWNLOAD FULL TEXT:<\/span>\u00a0<\/strong>\u00a0<\/strong>\"url\"<\/a><\/h5>\n
\n

BIBLIOGRAPHY<\/strong><\/span><\/h3>\n
\n

Ackerman, N. (2015).<\/strong> Premier League Announces \u00a35.136B TV Rights Deal. World Football. Retrieved from https:\/\/bleacherreport.com\/articles\/2359842-premier-league-reportedly-to-announce-44-billion-tv-rights-deal<\/a><\/p>\n

Cousens, L.C. and Slack, T. (1996),<\/strong> “Emerging patterns of inter-organizational relations: anetwork perspective of North American professional sports leagues”, European Journal for Sport Management, Vol. 3 No. 1, pp. 48-69<\/p>\n

Dalziel, P. (2011).<\/strong> The Economic and Social Value of Sport and Recreation to New Zealand. Agribusiness and Economics Research Unit, Research Report No. 322. Christ Church. Lincoln University.<\/p>\n

Da Silva, E. C. & Las Casas, A. L. (2017).<\/strong> Sport Fans as Consumers: An Approach to Sport Marketing. British Journal of Marketing Studies. Vol.5, No.4, pp.34-46.<\/p>\n

European Commission, (2012).<\/strong> Study on the Contribution of Sport to Economic Growth and Employment in the EU. European Union Directorate-General Education and Culture. Sport Econaustria.<\/p>\n

Fasandoz, H. G. (2016).<\/strong> Sport as an Industry in Finland: Exploring the Economic Significance, Contributions, and Development of the Sport Sector as an Industry. Studies in Sport, Physical Education and Health. Jyvaskyla. University of Jyvaskyla<\/p>\n

Humphreys, B. R. &Ruseski, J. E. (2008).<\/strong> Estimates of the Size of the Sports Industry in the United States. North American Association of Sports Economists. IASE\/NAASE Working Paper Series, No. 08-11<\/p>\n

Jabbar, N. (2019).<\/strong> Floyd Mayweather Vs. Conor McGregor – The Insane Numbers Behind ‘The Money Fight’. Retrieved fromhttps:\/\/www.sportbible.com\/boxing\/boxing-pub-talk-legends-mayweather-vs-mcgregor-the-numbers-behind-the-money-fight-20190823<\/p>\n

Malm, C. Jakobsson, J. and Isaksson, A.(2019).<\/strong> Physical Activity and Sport \u2013 Real Health Benefits: A Review with Insight into the Public Health of Sweden. Sport 7, 127; doi:103390\/sports7050127 www.mdpi.com<\/a><\/p>\n

Mason, D. S. (1999).<\/strong> What is the sports product and who buys it? The marketing professional sports leagues.European Journal of Marketing 33(3\/4):402-419 DOI: 10.1108\/03090569910253251<\/p>\n

McEachern, W. A. (2007).<\/strong> Economics: A Contemporary Introduction, Seventh Edition. Ohio: South-Western. Thompson Corporation.<\/p>\n

Miller, A. (2009)<\/strong> Beckham\u2019s Shirt and Boot Sales Stands at a staggering 1 billion pound. Daily Mail; 22\/10\/2009. www.dailymail.co.uk<\/a><\/p>\n

Pitts, B. G., & Stotlar, D. K. (2002).<\/strong> Fundamentals of sport marketing (2nd ed.). Morgantown, WV: Fitness Information Technology<\/p>\n

Research and Markets, (2020).<\/strong> e-Sports Industry Report 2020: Segmented by Revenue, Game, e-Platform and Geography. Retrieved from https:\/\/www.globenewswire.com\/news-release\/2020\/04\/17\/2017973\/0\/en\/e-Sports-Industry-Report-2020-Segmented-by-Revenue-Game-e-Platform-and-Geography.html<\/a><\/p>\n

Rutherford, D. ( 2002).<\/strong> Routledge Dictionary of Economics. Second Edition. London. Routledge. ScienceDaily (n.d.). What is Sport? www.sciencedaily.com\/terms\/sport<\/a><\/p>\n

Seippel, O. (2006).<\/strong> The Meaning of Sport: Fun, Health, Beauty or Community. Sport in Society. Vol. 9, No. 1, pp51-70. DOI: 10.1080\/17430430500355790<\/p>\n

Sportscotland, (2016).<\/strong> Economic Importance of Sport in Scotland 1998 \u2013 2016. A Research report for Sport Scotland by the Sport Industry research centre, Sheffield Hallam University.<\/p>\n

Taylor, R. (1992),<\/strong> Football and its Fans: Supporters and their Relations with the Game. Leicester. LeicesterUniversity Press.<\/p>\n

Zsuzsanna B. (2014).<\/strong> Essentials of Economics. Kaposv\u00e1r University \u2013 University of Pannonia \u2013 Cereal Research Non-Profit Ltd. \u2013 2014 ISBN 978-963-9639-64-5<\/p>\n","protected":false},"excerpt":{"rendered":"

https:\/\/doi.org\/10.17605\/OSF.IO\/XRAZH doi\u00a0no.:\u00a005-2016-44975451,\u00a0DOI Link ::\u00a0https:\/\/doi-ds.org\/doilink\/06.2021-53568417\/IJPESAS\/V11\/I2\/A2 Oyebode TundeSamson1 Affiliations: 1 Department of Human Kinetics and Health Education, University of […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69,68,67],"tags":[],"class_list":["post-2674","post","type-post","status-publish","format-standard","hentry","category-2021-2021","category-april-2021","category-volume-11-number-2"],"acf":[],"yoast_head":"\nIDENTIFYING PRODUCTS OF THE SPORT INDUSTRY: A CONCEPTUAL ANALYSIS OF SPORT MARKETING - INDIAN JOURNAL OF PHYSICAL EDUCATION, SPORTS AND APPLIED SCIENCES<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportscientistsviews.com\/old\/2021\/06\/identifying-products-sport-industry-conceptual-analysis-sport-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IDENTIFYING PRODUCTS OF THE SPORT INDUSTRY: A CONCEPTUAL ANALYSIS OF SPORT MARKETING - INDIAN JOURNAL OF PHYSICAL EDUCATION, SPORTS AND APPLIED SCIENCES\" \/>\n<meta property=\"og:description\" content=\"https:\/\/doi.org\/10.17605\/OSF.IO\/XRAZH doi\u00a0no.:\u00a005-2016-44975451,\u00a0DOI Link ::\u00a0https:\/\/doi-ds.org\/doilink\/06.2021-53568417\/IJPESAS\/V11\/I2\/A2 Oyebode TundeSamson1 Affiliations: 1 Department of Human Kinetics and Health Education, University of […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportscientistsviews.com\/old\/2021\/06\/identifying-products-sport-industry-conceptual-analysis-sport-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"INDIAN JOURNAL OF PHYSICAL EDUCATION, SPORTS AND APPLIED SCIENCES\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-12T12:45:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-13T11:19:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportscientistsviews.com\/old\/wp-content\/uploads\/2014\/12\/url.png\" \/>\n\t<meta property=\"og:image:width\" content=\"411\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dr. Rajkumar Sharma\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dr. Rajkumar Sharma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sportscientistsviews.com\/old\/2021\/06\/identifying-products-sport-industry-conceptual-analysis-sport-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sportscientistsviews.com\/old\/2021\/06\/identifying-products-sport-industry-conceptual-analysis-sport-marketing\/\"},\"author\":{\"name\":\"Dr. Rajkumar Sharma\",\"@id\":\"https:\/\/sportscientistsviews.com\/old\/#\/schema\/person\/e9e566b14a30eff9952fc9fb9af6fd21\"},\"headline\":\"IDENTIFYING PRODUCTS OF THE SPORT INDUSTRY: A CONCEPTUAL ANALYSIS OF SPORT MARKETING\",\"datePublished\":\"2021-06-12T12:45:27+00:00\",\"dateModified\":\"2021-10-13T11:19:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sportscientistsviews.com\/old\/2021\/06\/identifying-products-sport-industry-conceptual-analysis-sport-marketing\/\"},\"wordCount\":625,\"image\":{\"@id\":\"https:\/\/sportscientistsviews.com\/old\/2021\/06\/identifying-products-sport-industry-conceptual-analysis-sport-marketing\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/sportscientistsviews.com\/wp-content\/uploads\/2014\/12\/url-150x150.png\",\"articleSection\":[\"2021\",\"April\",\"Volume 11-Number 2\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sportscientistsviews.com\/old\/2021\/06\/identifying-products-sport-industry-conceptual-analysis-sport-marketing\/\",\"url\":\"https:\/\/sportscientistsviews.com\/old\/2021\/06\/identifying-products-sport-industry-conceptual-analysis-sport-marketing\/\",\"name\":\"IDENTIFYING PRODUCTS OF THE SPORT INDUSTRY: A CONCEPTUAL ANALYSIS OF SPORT MARKETING - INDIAN JOURNAL OF PHYSICAL EDUCATION, SPORTS AND APPLIED SCIENCES\",\"isPartOf\":{\"@id\":\"https:\/\/sportscientistsviews.com\/old\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sportscientistsviews.com\/old\/2021\/06\/identifying-products-sport-industry-conceptual-analysis-sport-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/sportscientistsviews.com\/old\/2021\/06\/identifying-products-sport-industry-conceptual-analysis-sport-marketing\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/sportscientistsviews.com\/wp-content\/uploads\/2014\/12\/url-150x150.png\",\"datePublished\":\"2021-06-12T12:45:27+00:00\",\"dateModified\":\"2021-10-13T11:19:13+00:00\",\"author\":{\"@id\":\"https:\/\/sportscientistsviews.com\/old\/#\/schema\/person\/e9e566b14a30eff9952fc9fb9af6fd21\"},\"breadcrumb\":{\"@id\":\"https:\/\/sportscientistsviews.com\/old\/2021\/06\/identifying-products-sport-industry-conceptual-analysis-sport-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sportscientistsviews.com\/old\/2021\/06\/identifying-products-sport-industry-conceptual-analysis-sport-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sportscientistsviews.com\/old\/2021\/06\/identifying-products-sport-industry-conceptual-analysis-sport-marketing\/#primaryimage\",\"url\":\"http:\/\/sportscientistsviews.com\/wp-content\/uploads\/2014\/12\/url-150x150.png\",\"contentUrl\":\"http:\/\/sportscientistsviews.com\/wp-content\/uploads\/2014\/12\/url-150x150.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sportscientistsviews.com\/old\/2021\/06\/identifying-products-sport-industry-conceptual-analysis-sport-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sportscientistsviews.com\/old\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IDENTIFYING PRODUCTS OF THE SPORT INDUSTRY: A CONCEPTUAL ANALYSIS OF SPORT MARKETING\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sportscientistsviews.com\/old\/#website\",\"url\":\"https:\/\/sportscientistsviews.com\/old\/\",\"name\":\"INDIAN JOURNAL OF PHYSICAL EDUCATION, SPORTS AND APPLIED SCIENCES\",\"description\":\"A Quarterly Scientific Research Referred Journal\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sportscientistsviews.com\/old\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sportscientistsviews.com\/old\/#\/schema\/person\/e9e566b14a30eff9952fc9fb9af6fd21\",\"name\":\"Dr. Rajkumar Sharma\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sportscientistsviews.com\/old\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b0c4dfdaf445d343fca8ddcf87c6be60e257d7560c87327cc287b065ca19db3b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b0c4dfdaf445d343fca8ddcf87c6be60e257d7560c87327cc287b065ca19db3b?s=96&d=mm&r=g\",\"caption\":\"Dr. Rajkumar Sharma\"},\"sameAs\":[\"http:\/\/sportscientistsviews.com\/\"],\"url\":\"https:\/\/sportscientistsviews.com\/old\/author\/rksharma\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"IDENTIFYING PRODUCTS OF THE SPORT INDUSTRY: A CONCEPTUAL ANALYSIS OF SPORT MARKETING - INDIAN JOURNAL OF PHYSICAL EDUCATION, SPORTS AND APPLIED SCIENCES","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sportscientistsviews.com\/old\/2021\/06\/identifying-products-sport-industry-conceptual-analysis-sport-marketing\/","og_locale":"en_US","og_type":"article","og_title":"IDENTIFYING PRODUCTS OF THE SPORT INDUSTRY: A CONCEPTUAL ANALYSIS OF SPORT MARKETING - INDIAN JOURNAL OF PHYSICAL EDUCATION, SPORTS AND APPLIED SCIENCES","og_description":"https:\/\/doi.org\/10.17605\/OSF.IO\/XRAZH doi\u00a0no.:\u00a005-2016-44975451,\u00a0DOI Link ::\u00a0https:\/\/doi-ds.org\/doilink\/06.2021-53568417\/IJPESAS\/V11\/I2\/A2 Oyebode TundeSamson1 Affiliations: 1 Department of Human Kinetics and Health Education, University of […]","og_url":"https:\/\/sportscientistsviews.com\/old\/2021\/06\/identifying-products-sport-industry-conceptual-analysis-sport-marketing\/","og_site_name":"INDIAN JOURNAL OF PHYSICAL EDUCATION, SPORTS AND APPLIED SCIENCES","article_published_time":"2021-06-12T12:45:27+00:00","article_modified_time":"2021-10-13T11:19:13+00:00","og_image":[{"width":411,"height":380,"url":"https:\/\/sportscientistsviews.com\/old\/wp-content\/uploads\/2014\/12\/url.png","type":"image\/png"}],"author":"Dr. Rajkumar Sharma","twitter_misc":{"Written by":"Dr. Rajkumar Sharma","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sportscientistsviews.com\/old\/2021\/06\/identifying-products-sport-industry-conceptual-analysis-sport-marketing\/#article","isPartOf":{"@id":"https:\/\/sportscientistsviews.com\/old\/2021\/06\/identifying-products-sport-industry-conceptual-analysis-sport-marketing\/"},"author":{"name":"Dr. Rajkumar Sharma","@id":"https:\/\/sportscientistsviews.com\/old\/#\/schema\/person\/e9e566b14a30eff9952fc9fb9af6fd21"},"headline":"IDENTIFYING PRODUCTS OF THE SPORT INDUSTRY: A CONCEPTUAL ANALYSIS OF SPORT MARKETING","datePublished":"2021-06-12T12:45:27+00:00","dateModified":"2021-10-13T11:19:13+00:00","mainEntityOfPage":{"@id":"https:\/\/sportscientistsviews.com\/old\/2021\/06\/identifying-products-sport-industry-conceptual-analysis-sport-marketing\/"},"wordCount":625,"image":{"@id":"https:\/\/sportscientistsviews.com\/old\/2021\/06\/identifying-products-sport-industry-conceptual-analysis-sport-marketing\/#primaryimage"},"thumbnailUrl":"http:\/\/sportscientistsviews.com\/wp-content\/uploads\/2014\/12\/url-150x150.png","articleSection":["2021","April","Volume 11-Number 2"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/sportscientistsviews.com\/old\/2021\/06\/identifying-products-sport-industry-conceptual-analysis-sport-marketing\/","url":"https:\/\/sportscientistsviews.com\/old\/2021\/06\/identifying-products-sport-industry-conceptual-analysis-sport-marketing\/","name":"IDENTIFYING PRODUCTS OF THE SPORT INDUSTRY: A CONCEPTUAL ANALYSIS OF SPORT MARKETING - INDIAN JOURNAL OF PHYSICAL EDUCATION, SPORTS AND APPLIED SCIENCES","isPartOf":{"@id":"https:\/\/sportscientistsviews.com\/old\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sportscientistsviews.com\/old\/2021\/06\/identifying-products-sport-industry-conceptual-analysis-sport-marketing\/#primaryimage"},"image":{"@id":"https:\/\/sportscientistsviews.com\/old\/2021\/06\/identifying-products-sport-industry-conceptual-analysis-sport-marketing\/#primaryimage"},"thumbnailUrl":"http:\/\/sportscientistsviews.com\/wp-content\/uploads\/2014\/12\/url-150x150.png","datePublished":"2021-06-12T12:45:27+00:00","dateModified":"2021-10-13T11:19:13+00:00","author":{"@id":"https:\/\/sportscientistsviews.com\/old\/#\/schema\/person\/e9e566b14a30eff9952fc9fb9af6fd21"},"breadcrumb":{"@id":"https:\/\/sportscientistsviews.com\/old\/2021\/06\/identifying-products-sport-industry-conceptual-analysis-sport-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sportscientistsviews.com\/old\/2021\/06\/identifying-products-sport-industry-conceptual-analysis-sport-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sportscientistsviews.com\/old\/2021\/06\/identifying-products-sport-industry-conceptual-analysis-sport-marketing\/#primaryimage","url":"http:\/\/sportscientistsviews.com\/wp-content\/uploads\/2014\/12\/url-150x150.png","contentUrl":"http:\/\/sportscientistsviews.com\/wp-content\/uploads\/2014\/12\/url-150x150.png"},{"@type":"BreadcrumbList","@id":"https:\/\/sportscientistsviews.com\/old\/2021\/06\/identifying-products-sport-industry-conceptual-analysis-sport-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sportscientistsviews.com\/old\/"},{"@type":"ListItem","position":2,"name":"IDENTIFYING PRODUCTS OF THE SPORT INDUSTRY: A CONCEPTUAL ANALYSIS OF SPORT MARKETING"}]},{"@type":"WebSite","@id":"https:\/\/sportscientistsviews.com\/old\/#website","url":"https:\/\/sportscientistsviews.com\/old\/","name":"INDIAN JOURNAL OF PHYSICAL EDUCATION, SPORTS AND APPLIED SCIENCES","description":"A Quarterly Scientific Research Referred Journal","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sportscientistsviews.com\/old\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/sportscientistsviews.com\/old\/#\/schema\/person\/e9e566b14a30eff9952fc9fb9af6fd21","name":"Dr. Rajkumar Sharma","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sportscientistsviews.com\/old\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b0c4dfdaf445d343fca8ddcf87c6be60e257d7560c87327cc287b065ca19db3b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b0c4dfdaf445d343fca8ddcf87c6be60e257d7560c87327cc287b065ca19db3b?s=96&d=mm&r=g","caption":"Dr. Rajkumar Sharma"},"sameAs":["http:\/\/sportscientistsviews.com\/"],"url":"https:\/\/sportscientistsviews.com\/old\/author\/rksharma\/"}]}},"_links":{"self":[{"href":"https:\/\/sportscientistsviews.com\/old\/wp-json\/wp\/v2\/posts\/2674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sportscientistsviews.com\/old\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sportscientistsviews.com\/old\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sportscientistsviews.com\/old\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sportscientistsviews.com\/old\/wp-json\/wp\/v2\/comments?post=2674"}],"version-history":[{"count":5,"href":"https:\/\/sportscientistsviews.com\/old\/wp-json\/wp\/v2\/posts\/2674\/revisions"}],"predecessor-version":[{"id":2676,"href":"https:\/\/sportscientistsviews.com\/old\/wp-json\/wp\/v2\/posts\/2674\/revisions\/2676"}],"wp:attachment":[{"href":"https:\/\/sportscientistsviews.com\/old\/wp-json\/wp\/v2\/media?parent=2674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sportscientistsviews.com\/old\/wp-json\/wp\/v2\/categories?post=2674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sportscientistsviews.com\/old\/wp-json\/wp\/v2\/tags?post=2674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}