THE COST OF A GOOD BODY: A QUANTITATIVE ANALYSIS OF FINANCIAL INVESTMENT IN MAINTAINING A HEALTHY LIFESTYLE FOR CONSUMERS OF DIFFERENT SPENDING CAPACITIES
2020, January, Volume 10-Number 1 May 11, 2020| Author name : | Tarini Sarah Bakshi & Dishank Girotra | ||||
|---|---|---|---|---|---|
| Page no : | 31-41 | Volume : | 10 | Issue : | 1 |
doi no.: 05-2016-44975451, DOI Link :: http://doi-ds.org/doilink/07.2020-93241449/
Tarini Sarah Bakshi 1 & Dishank Girotra 2
Affiliations:
1 & 2 Corresponding Author, 13th main road Virat Nagar 560068, Bangalore, Karnatak tarinisarah@gmail.com, adishankgirotra21@gmail.com Mobile-9717772515
ABSTRACT
The purpose of study was to assess the cost of a good body through quantitave analysis of financial investment in maintaining a healthy lifestyle for consumers. following paper calculates the average investment a rational consumer would make while attempting to engage in regular exercise in a commercial setting. The calculation revolves around costs relating to the gym, gear, the differential cost of eating healthier food, travel etc. and stratifies the data by the spending capacity of the consumer. The exploratory research looks at the both ends of the financial spectrum and attempts to calculate a mid-point. From the minimum a person could feasibly spend to achieve an acceptable amount of fitness to the higher end that would save effort and time. The “cost of a good body” entails not just the upfront cost of the membership but also the added costs associated with a fitter lifestyle. The paper further equates the average cost to other everyday items as well as larger expenses or investments a person may make.
Key words: Cost, health, consumers, Lifestyle, Finance.
DOWNLOAD FULL TEXT: 
BIBLIOGRAPHY
Bangalore Gyms. (2020, January 1). Retrieved from www.fitternity.in: https://www.fitternity.com
https://www.amazon.com/. (2020, march 15th). Retrieved march 15th, 2020, from https://www.amazon.com/: https://www.amazon.com
lbb.in. (2019, March 29). Retrieved from best gym in bangalore under 3000: https://lbb.in/bangalore/best-gym-in-bangalore-memberships-under-3000
www.adidas.co.in. (2020, march 15th). Retrieved march 15th, 2020, from www.adidas.co.in: https://www.adidas.co.in
www.decathlon.com. (2020, March 15th). Retrieved March 15th, 2020, from www.decathlon.com: https://www.decathlon.com
www.growfitter.com. (2019, December). Retrieved from Delhi/GYMS: https://www.growfitter.com/search/delhi/gym/greater-kailash
www.swiggy.com. (2020, March 15th). Retrieved march 15th, 2020, from www.swiggy.com: https://www.swiggy.com
www.zomato.com/bangalore. (2020, march 15th). Retrieved march 2020, 2020, from www.zomato.com/bangalore: https://www.zomato.com/bangalore
|
|
